The Great Indian Brand Convention

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Date/Time
Date(s) - 24/07/2015
9:00 am - 5:00 pm

Location
Vivanta By Taj

Categories No Categories


The Topic of the event is “Marketing and Branding Excellence in Indian Environment”. The objective is to develop Indian Brands to the next Level.

Outline of the conference will be as mentioned below.

Session 1 : BRANDOLOGY

·          Strategy Development

·          Understand the elements creating brand reputation

·          Aligning Corporate Objectives and Brand Strategy

·          Creation of Meaningful Brand Identity and Brand Experience      

Session 2 : BRANDING THE INDIAN WAY

·         Indian Brand Identity & Customer Loyalty

·         Harnessing Customer Loyalty and Brand Experience

·         Interactive Brands experience for Customer Advocacy

·         Creating brand story in Indian Markets     

Session 3 : CONTEMPORARY MARKETING VEHICLES

·         Branding Strategies on Digital Front

·         Digital Media Strategy : planning and execution

·         Best Practices and Novel Methods

·         Customized Data Oriented Marketing Vehicles

·         Measuring ROI for Digital Branding           

Session 4 : DIGIBRANDING

·         Identify New Methods of Promotion for emerging Markets

·         Integrate New Communication Vehicles with resources, technology and budget

·         Innovation to maximize brand reach : Exploring new Ideas

·         Customer Engagement using New Communication Vehicle

The complete brochure is available on http://www.indianbrandconvention.com/TGIBC15.pdf

 

Mohd. Talees Rizvi

Director Marketing | Wafisilpa Entertainments

LGF, E-102, Kalkaji, New Delhi 110019

Phone : + 91 11 490 53 407, + 91 11 490 53 507

Fax : + 91 11 460 78 303

 

Website : www.wafisilpa.com

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